MailerLite Review – The Email Tool That Didn’t Judge My Emoji Usage

MailerLite helped me send emails, grow a list, and design a newsletter… all without critiquing my subject lines or judging my shameless puns.

Plugsy cheerfully delivers flying envelopes while Smugsy sits at a desk typing on a laptop labeled ‘
Plugsy cheerfully delivers flying envelopes while Smugsy sits at a desk typing on a laptop labeled ‘

MailerLite: The Newsletter Tool That Let Me Write Like Myself (and Hit Send Without Panic)

Let’s be honest — email marketing sounds intimidating until you realize it’s just writing a semi-chaotic message, adding a GIF, and hoping your readers don’t unsubscribe.

I needed a tool that wouldn’t overwhelm me, charge me five bucks to send one email, or ask me to “please stop adding six emojis in the subject line.”

✨ Enter MailerLite — the one email platform that felt like it actually got Shameless Plugs.

👉 https://www.mailerlite.com

🧠 What Is MailerLite?

MailerLite is an email marketing tool that helps you:

  • Design newsletters (with drag-and-drop blocks)

  • Grow your email list (with landing pages & popups)

  • Set up automations (without a PhD in funnels)

  • Track open rates and click rates (so you can obsess accordingly)

It’s got all the features of a “big boy” platform, but with less headache and zero passive-aggressive tooltips.

🧪 How I Use It at Shameless Plugs

✅ Weekly newsletter:
I send out ridiculous updates, AI reviews, and links to my latest articles.
All formatted in a clean, click-happy template that looks… dare I say… professional.

✅ Freebie delivery:
When someone downloads Plugsy’s Weird AI Toolkit, MailerLite sends it automatically.
(And no one yells “where’s my PDF?” at me anymore. Bliss.)

✅ List building:
Their landing pages and popups helped me start collecting emails without coding anything.
Even the popup says “we promise not to be annoying.” Instant brand match.

💸 Is It Free?

Yes. The free plan lets you:

  • Send 12,000 emails/month

  • Have up to 1,000 subscribers

  • Access most of the good stuff (forms, landing pages, automations, templates)

If you’re just getting started, that’s more than enough.

😅 What Could Be Better

  • The automation editor is powerful, but takes a minute to learn

  • The template editor has some minor quirks (like weird spacing after emojis… looking at you 👀)

But overall? Way easier than Mailchimp. And less expensive than ConvertKit.
And no squirrel mascot judging you. (Looking at you again, Mailchimp.)

📈 Who It’s Great For

  • Bloggers (like you and me)

  • Product creators (selling digital stuff)

  • AI weirdos (you know who you are)

  • Anyone building a brand with personality

💡 Final Thoughts

MailerLite is the email tool I didn’t know I needed — until I realized I could launch a whole newsletter without Googling “how to make email not ugly.”

✨ Real reviews praise its simplicity, free plan, and visual editor.
Mine? I just appreciate that it let me be exactly as weird as I wanted in a template that looked good anyway.

If you want to grow your list without growing your stress, this is it.

📬 Try it here → https://www.mailerlite.com

🔌 Shameless Side Quests

You’ve finished the main story. But the side quests are even weirder...